An ice way to enjoy the summer

1st August, 2017

With the summer holidays now in full flow and warm sunny days to be enjoyed, whether at home or abroad, it’s time to focus on staying cool. And what better way to do that than through an ice lolly or ice cream? But it seems like there’s more to the ice products than meets the eye.

Young men are the biggest consumers of ice cream
Contrary to what you might think, it’s young men (16-24 year olds) who are the UK’s biggest consumers of ice cream. According to Mintel research last year, nearly 6 in 10 (58%) typically eat ice cream, at least once a week, compared to 46% of women in the same age bracket. As a nation we love ice cream - only 1 in 20 (5%) say they never eat it – but the biggest global consumer is China which gets through 4.3bn litres a year. However, it’s the Norwegians who eat the most per head with each person eating on average 9.8 litres a year.

Healthy ice cream on the way
Although ice cream remains popular, global sales have decreased from 15.6bn litres in 2015 to 13bn in 2016, prompting manufacturers to research new ‘healthier’ varieties as people become more concerned with the sugar content in their diets. Dairy-free varieties, using things like almond and coconut as their bases, now make up around 4% of all new ice cream launches in the UK according to Mintel. This is set to grow as sales in the US for dairy-free products is booming.

What’s in a flavour?
In Mintel’s report, it found that there were more chocolate flavoured ice-creams launched than vanilla for the first time in eight years. Chocolate products accounted for 22% of all new launches with vanilla accounting for 18%, caramel 13% and strawberry 12%. And when it comes to chocolate ice cream products, Britons seem quite demanding as nearly half (48%) said that they wanted to see more variants using high-quality chocolate. So, with dairy-free on the rise, look out for flavours like Saffron which is described as ‘an edgy flavour in US ice cream parlours’.

Ice cream on the sofa
So, where do we eat ice-cream? According to a survey by The Grocer, two-thirds (63%) claim to eat it on the sofa in front of the TV. More than 1 in 5 (21%) do not even spoon it out into a bowl, preferring to eat it straight from the tub. More worryingly for the nations’ waists, 1 in 10 (11%) say that they regularly eat a 500ml tub themselves in one sitting!

Licking the winter weather
Whilst it may only be the ice in your drink or the cooling taste of ice cream that reminds you of the winter during these warm days, it won’t be long before you’ll need to get planning for the potential disruptions the icy, cold weather can bring to your premises if they are not treated properly. Now is the time to organise your winter gritting and snow clearance by calling us on 01728 633900 for a quote that will be tailored to the requirements of your premises.

Man eating an ice cream in snowy winter weather

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